Google is China Archivesbeginning a journey to transform the mobile web as we know it — but they're trying to play it cool, guys.
In a blog post that was conspicuously not an official Google communique, the heads of Google's Accelerated Mobile Pages (AMP) Project shared that the company is going to try to convince web standards organizations to recommend that the whole mobile web function like a non-Google proprietary version of AMP. No biggie!
SEE ALSO: Google's fast-loading AMP pages are coming to GmailTwo years ago, Google realized they had to do something about the fact that web pages loaded really crappily on mobile devices. To make pages load more quickly and compatibly on smartphones, companies turned to proprietary solutions: Facebook unveiled Instant Articles, and Apple rolled out its own walled-off mobile web experience in Apple News, to name two higher-profile examples.
AMP was Google's answer: when you open a web page on Chrome or from Twitter from an organization that is part of the AMP network, the page is pre-loaded in a mobile-friendly way. Pages that get pulled in to Google's "Top Stories" carousel are part of AMP.
Now, apparently Google is so happy with AMP, that its team in charge of the project want to share "what they've learned" to improve the whole web — not just those websites who specifically choose to work with Google.
"Based on what we learned from AMP, we now feel ready to take the next step and work to support more instant-loading content not based on AMP technology," the post reads.
Essentially, this is the announcement of a years-long project to get web standards organizations to sign on to Google's vision of a "user-first" mobile web, guided by the "well-lit path" of AMP. Google doesn't want the whole web to become Google-owned, or run on AMP itself. But it supposedly wants to improve the experience of the whole internet for web browsers by sharing the technology and learnings from its AMP project.
Web standards organizations (there are several) don't have a mechanism to initiate a sea change of this sort. So Google's essentially providing them with the research technology they need for a new set of standards, plus a kick in the butt to get going.
A more efficient, easy-to-navigate web sounds pretty good. The web was built, and currently has standards for, a desktop-based experience. But the reach of mobile is long and growing: in 2015, over half of Google searches came from smartphones, and since then, Americans' smartphone ownership has increased to 77 percent. In other words, the way we actually use the web today is no longer congruent with the way it was built.
But making the web more mobile-friendly is good business for Google, too. If Google searches and services are continually frustrating experiences compared to the instantaneous loading of Facebook and Apple News, fewer people will turn to them, and what's traditionally thought of as the world wide web, for their news and information.
Google wants to send the clear message that it won't hold the reins (or the appearance of holding the reins) too tightly on AMP. Remaking the internet in AMP's image might turn off Google skeptics who see them as a greedy conglomerate —a far cry from "Don't Be Evil." In an interview with The Verge, David Besbris, VP of search engineering at Google, said “this is honestly a fairly altruistic project from our perspective."
In this case, benevolence and good business might just overlap.
Topics Google Innovations
Previous：Élite Politesse
Two Poems
Outlander episode 11 deleted scene gives Claire and Jamie a romantic moment
Does the Avengers: Infinity War trailer show the end of the Asgardians?
Jimmy Kimmel comes for Roy Moore and his 'Christian values' with one perfect tweet
25 Great Games You Can Play on Laptops and Budget PCs
Meghan Markle is Madonna and Prince Harry is naked in this cheeky mobile graffiti
Ed Sheeran announces a new duet with Beyoncé
Amazon is bringing Alexa to the workplace
DACApocalypse Now
A new Pokémon Cafe is opening up in Tokyo
The Listening Con
Amazon is bringing Alexa to the workplace
Bakery wants you to buy their $15 'period brownies'
12 movies to watch if you're newly single this holiday season
The Queer Art of Failing Better
Daisy Ridley says she's done with 'Star Wars' after 'Episode IX'
'Harry Potter' fan says J.K. Rowling blocked her after she criticised Johnny Depp
Horrific 2017 Atlantic hurricane season ends with many still reeling
What a great week to be a woman in media!!
2018 will be the year cinema starts responding to the Trump election
Kid's fake passport assignment leads to an instantly iconic one'The White Lotus' Season 2 review: Go on vacation with the horny elite'Bring Your Kids to Work Day' didn't go so well for Sarah Huckabee SandersWho is going to die in 'The White Lotus' Season 2?'Quordle' today: See each 'Quordle' answer and hints for November 2Google Assistant unveils new parental controls and personalizationHow to make Meta delete your personal phone number and email addressHere's why Raúl is our favorite 'Wendell & Wild' characterComedian gives her family brilliant informational pamphlets before going on a dateThe Google Fit health app is now on iOSPeople are sharing videos and pictures of their college professors being ridiculousWarning: TikTok notifies creators when you favorite their video12 gifts for people who need to organize their techElon Musk suggests bringing back Vine, asks MrBeast for ideasWordle today: Here's the answer, hints for November 1Amazon Music Prime is adding 98 million songs, but only on shuffle'Quordle' today: See each 'Quordle' answer and hints for October 31Made you doomscroll! Elon Musk is messing with minds on Twitter, Trump styleReview: Bluprint is an app for wannabe crafters and experts alikeKid's fake passport assignment leads to an instantly iconic one How to turn off FaceTime's resizing bubbles with iOS 13.5 Twitter's co One social network ranked worst for young people's mental health and wellbeing Mark Zuckerberg says he doesn't want misinformation 'going viral' TNT's 'Snowpiercer' takes too long to pick up speed: Review 6 ways to help seniors as states relax coronavirus restrictions Apple is reopening its stores. Here's what you need to know. Joe Biden's Clinton 'diss' wasn't so bad Google's Pixel 4a may have been delayed yet again Twitter just trolled the entirety of Twitter with 1 mean tweet The art of transforming 'Minecraft' into 'Minecraft Dungeons' Man gets revenge on rude people in coffee shop with a hilarious power move Pedro Pascal shouts out the stuntmen who helped create his Mandalorian Le Mans 24 embraces esports for its 88th annual race on June 13 'Star Trek: Strange New Worlds' is about the only captain that predates Kirk Now is the time to ditch single people's most hated question Shine line hair will turn your head into a beautiful rainbow Everything coming to (and going from) Netflix in June 2020 Breaking Trump news inspires everyone to make the same ice cream joke Presidential pets, ranked
2.4287s , 8222.625 kb
Copyright © 2025 Powered by 【China Archives】,Defense Information Network