【Watch Educating Elainia (2006)】

Snapchat just turned on Watch Educating Elainia (2006)another money maker.

The app launched sponsored 3D world lenses on Thursday. Now, brands can create augmented reality ads within the popular teen app. These can be characters like Snap's homegrown star "the dancing hot dog" or other objects.

SEE ALSO: Snapchat's new sky-changing filters make even boring snaps look cool

For Snap, the move is another way they are hoping to bring in more money as they face increased pressure from investors and public markets. Augmented reality has been one of Snap's big bets, starting with face filters and growing to AR experiences users can put in their surroundings via the app.

"The Dancing Hot Dog was viewed more than 2 billion times on Snapchat — a testament to how much our community loves amazing augmented reality experiences inside the camera. Now, you can create yours," reads a blog post on the update.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Snap's launch partners for the new ads are Warner Bros on Blade Runnerand Bud Light with a 3D vendor:

Original image has been replaced. Credit: Mashable

Snap has been able to prove that its young users like augmented reality. The puppy dog lens has had more than 7,000 years of "total play time," according to Snap Chief Strategy Officer Imran Khan onstage at Advertising Week New York.

Snap also touted new statistics on Thursday to further prove its worth. Snapchat's community of 173 million daily active users take more than 3 billion snaps per day, on average.

But it's still up for debate whether these experiences are worth it for advertisers. The company released some new case studies on campaigns with lenses as part of Thursday's announcement.

"As you can see, a Lens isn't just a toy — it's a tool to drive consideration, purchase intent, and other business objective," the blog post reads.

---

Featured Video For You

---

How that epic 'GoT' Arya-Brienne showdown was shot

---

Topics Augmented Reality Snapchat Social Media Advertising

• Entertainment
• Deals
• Social Good
• Science
• Digital Culture
• Life
• Shopping
• Games

• Golden State Warriors vs. Los Angeles Lakers 2025 livestream: Watch NBA online
• 24 ways your brain rapidly changed after Trump's election
• Facebook launches service to monitor election
• Lucky toddler stars in her very own 'Beauty and the Beast' photoshoot
• Trump says he represents Pittsburgh, not Paris, but, um, well...
• Rep. Rashida Tlaib grills Mark Zuckerberg on Facebook's hate speech policies
• LGBTQ couples: Keep holding hands, even when it's uncomfortable, says ad
• Chrome update gives you permission to open way too many tabs
• What to expect from VidCon 2025
• 9 gifts for people who want to start meditating more

• An Interview with Carol Muske
• See the Patents for the First Successful Typewriter
• News websites accidentally host hardcore porn, thanks to old Vidme links
• How to add and easily switch between accounts on TikTok
• An Interview with Donald Margulies
• Get Sennheiser earbuds 46% off — Daily earbuds deal
• Hooray for Losers
• How to create a Group Session on Spotify
• WhatsApp now lets you share photos in HD
• Highs in the Mid

• Best robot vacuum deal: Save $500 on Roborock Qrevo Edge
• Seth Meyers roasts Republicans' messy, angry protest against Trump impeachment inquiry
• Oil giant Exxon enters New York court for alleged climate fraud
• Creepiest Alexa and Google Assistant security fail yet
• Trump says he represents Pittsburgh, not Paris, but, um, well...
• Guy sacrifices Tesla to save unconscious driver, Elon Musk offers to cover repair costs
• Guy sacrifices Tesla to save unconscious driver, Elon Musk offers to cover repair costs
• 1 key moment from the new 'Star Wars' trailer has fans seriously panicking
• Lehecka vs. Dimitrov 2025 livestream: Watch Brisbane International for free
• 24 ways your brain rapidly changed after Trump's election

• 'The Traitors' Season 3's latest banishment has me fuming
• Everything coming to Netflix in November 2019
• Abortion and same
• 'Hey teens buckling up is totes yeet yo': Cringey highway signs might be backfiring a bit
• Best vacuum deal: Get the Dyson V8 Plus cordless vacuum for $120 off
• 10 books about tech for every kind of person in your life
• 'Arrow' tackles the gun debate to 'start a conversation'
• Here's Elon Musk's latest self
• Best air purifier deal: Save $300 on the Dyson HEPA Big + Quiet air purifier
• Snapchat is still growing where it matters most