【Watch When Women Play Golf Online】

Instagram is Watch When Women Play Golf Onlinechanging its Explore page — again.

The app revealed a redesigned version of its Explore page, the section of the app where you see recommended content from accounts you don't follow.

Explore is "the home for Instagram's big bets," explained Instagram's product lead for discovery, Will Ruben. "These changes signal the future strategic direction we're taking with Explore." In this case, that means a lot more of two potentially lucrative areas for Instagram: shopping and IGTV, both of which are now featured at the top of Explore.

SEE ALSO: 11 people on the last thing Instagram convinced them to buy

IGTV, which has been struggling to gain traction despite Instagram's attempts to make it more prominent, gets the first spot at the top of the new navigation bar.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Next up is "shop" which features — you guessed it —lots and lots of shopping channels. Hop into the shopping section and you can browse products from brands in a number of categories and buy them via the app's new checkout feature.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

There are other tweaks to Explore — Stories will appear in the grid as well, for example — but shopping and IGTV are two of the most important features for the company. Instagram's feed is maxed out on ads, and the company is still figuring out how best to monetize Stories. So IGTV and shopping look like the most lucrative opportunities for Instagram right now.

Though IGTV doesn't yet have ads, and brands can't yet pay for shoppable posts in Explore, it's not difficult to imagine that both could eventually bring in significant revenue. IGTV features longer videos (and thus, more space for advertising). Meanwhile, Facebook has made it clear that it sees shopping as a longterm bet, particularly as the social network moves further into payments.

"Advertising is going to be the way that revenue comes in for the foreseeable future," Mark Zuckerberg said during the company's last earnings call. "But what we expect is as we build out more commerce-related features around shopping and Instagram and Marketplace and Facebook and certainly the private social platform that we're -- that I've been talking about, I think will lend itself to private interactions around payments and commerce and interacting with businesses in that way."

The first step, though, is getting more people to smash those "shop now" buttons.

---

Featured Video For You

---

Co-founder of Facebook now wants it broken up

---

Topics Facebook Instagram Social Media

• Entertainment
• Digital Culture
• Life
• Science
• Tech
• Social Good
• Games
• Shopping

• Outdoor speaker deal: Save $20 on the Soundcore Boom 2
• A24 is selling the freaky hand from 'Talk to Me'
• Britney Spears addresses conservatorship, says the Free Britney movement 'saved my life'
• Paintings That Crunch
• Gods of War
• Words for the Cold: Is “Brr” Meant to Be Spoken, or Only Written?
• How to Carry a Political Grudge
• Dog trainers learned to love Zoom sessions. You should too.
• NYT Connections hints and answers for May 2: Tips to solve 'Connections' #691.
• Doctors approve DIY diabetes treatment systems

• Sorry, but those 'Inbetweeners' series 4 rumours aren't true
• Taylor Swift played host to foster children at her last tour rehearsal
• The perfect graduation gift for every type of grad in your life
• 'Black Panther' director commentary reveals sad, new Killmonger fact
• Thanos is coming to 'Fortnite'
• Ethereum hits $800 ahead of its big week
• Google announces new political ad security, transparency efforts
• Ariana Grande casually wore a Sistine Chapel fresco to the Met Gala
• Tina Fey admits her post
• The mute button is Twitter's most underrated feature

• The fat bears are already extremely fat
• Ancient Scrolls So Old They Crumble in Your Hands
• Remembering the Concorde
• Apple Watch's new Double Tap is a reimagining of an accessibility feature
• NYT Connections Sports Edition hints and answers for May 19: Tips to solve Connections #238
• For Hollywood, scary AI is an old trope. It's now a true threat.
• Urban Dictionary names are going viral across the internet
• Staff Picks: Kathy Acker, Egon Schiele, Elena Ferrante, and More
• Gods of War
• Patricia Highsmith on Murder, Murderers, and Morality

• Google Pixel Buds Pro 2: $40 off at Amazon
• QAnon Shaman Jacob Chansley receives 41 month prison for role in Capitol riot
• Fleur Cowles’s “Flair,” the Most Lavish Magazine of the 1950s
• Shocked monkey in a very awkward position wins comedy wildlife photo prize
• President Trump says semiconductor tariffs are next
• Small Wonder by Sadie Stein
• Gen Z is keeping old fandoms alive on social media
• 'Quordle' today: See each 'Quordle' answer and hints for September 13, 2023
• A Typical Wall Street Republican
• The Perfect Metaphor for the Common Cold: Internet Trolls