【19 Sectret Pesonal Study (Rated 19 Secret Lesson)】

Want to know what your favorite celebrity9 Sectret Pesonal Study (Rated 19 Secret Lesson)up to? These days it’s pretty straightforward: Follow them on social media.

But if that celebrity happens to be Neil Patrick Harris, it’s even easier — just download the IAm Neil Patrick Harris app, which puts his Twitter, Instagram, and Facebook feeds all in one place.

SEE ALSO: Neil Patrick Harris's daughter wrote an adorable letter to the tooth fairy

Since its launch in 2017, IAm has made individual apps this for more than 250 celebrities, including Harris, Bill Maher, James Corden, and others. But IAm is more than just a social media aggregator. Since Harris and other celebrities directly manage their apps, they also sometimes post exclusive content, usually in the form of impromptu live videos. They can even select individual viewers to chat with face-to-face while streaming, similar to Periscope.

For Harris, the idea has a lot going for it.

“Instead of checking out my Instagram and checking out my Twitter, you can sort of do one-stop shopping for the person you’re interested in,” Harris said in an interview after an appearance at CES 2018. “I think it’s better because rather than trying to hunt [me] down, you can just download their app and it’s culled together.”

Original image has been replaced. Credit: Mashable

For superfans, a one-stop shop for your favorite personalities makes a lot of sense. The algorithms on Instagram, Twitter, and Facebook do a decent job of surfacing posts you’re interested in, but they’re not perfect, and you have to proactively turn on notifications if you want to closely follow a specific user. With an IAm app, not only will users receive alerts whenever Harris posts something, the icon is his face, so the visual cue is unmistakable. And since the audience is self-selecting, trolls are much more rare, raising Harris’ comfort level.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

“That’s why I think this has some purity to it. It’s nice because it’s not super moderated, and I just [go live] whenever I want to,” he says. “And now we’re having much more interesting conversations about stuff like, instead of an app, you’d have a Neil Patrick Harris channel.”

Harris is serious. IAm has big plans to take its celebrity hubs to the next level by adapting some of them into over-the-top TV channels in the next six months. So not only will Neil Patrick Harris have his own app, he’ll have his own channel on smart TVs, set-top boxes, and even car infotainment systems.

The company is partnering with Samba TV, a content recommendation engine, to make it happen, creating channels for Harris, football star Terrell Owens, and director Bobby Farrelly.

Every celebrity with their own channel? It sounds vaguely like a plotline from Black Mirror, but it’s not like all the content would have to actually starHarris. The idea is for him to act as a curator, and in the longer term, IAm would license the rights to shows like How I Met Your Motherand Doogie Howserand put them in rotation.

“I don’t want it to be all content that I’m in,” Harris says. “That’s what I always thought Twitter and Instagram were for, to be honest. I spend a lot of time saying, ‘Oh, this is a cool app,’ or ‘This is a cool gadget.’ So if you think what I find interesting appeals to you -- magic documentaries, variety arts, circus stuff – you might like it.”

If you think only hardcore fans would respond to that kind of content, that’s the point. IAm’s whole model is creating spaces where it can cultivate niche but highly engaged audiences, and celebrities can reach their fans while being themselves. Its vision: Thousands of celebrity-curated apps and channels, each one tailored to a specific fanbase.

There’s à la carte, and then there’s IAm.

---

Featured Video For You

---

The selfie stick just got an upgrade

---

Topics CES Celebrities

• Social Good
• Digital Culture
• Games
• Tech
• Science
• Life
• Deals
• Shopping

• Japan orders Google to stop alleged antitrust violations
• Star Wars returns to the Clone Wars in 2021 with 'The Bad Batch'
• Kobo Nia is a $99 e
• We can finally see inside the VIP world of Tinder Select and it's... meh?
• Amazon Book Sale: Shop early deals now
• Here's a draft of the Senate's healthcare bill they so don't want you to see
• The late Adam West remembered with a Bat
• Uh..did Barack Obama inadvertently reveal the gender of Beyoncé and Jay
• Best Apple deal: Save $60 on the Apple Watch SE
• Google, Facebook back lawsuit against ICE student visa policy

• Twitter basically melted down with all of this Kanye West/Donald Trump drama
• Viral TikTok shows the reality of living with a long COVID symptom called parosmia
• What to do if your iPhone gets wet
• How to use BeReal, an app asking you to stop curating your social media
• Mars satellite captures wild image of an ancient Martian crater
• Does Kanye West know how to retweet?
• Please enjoy these photos of Melania Trump laughing with Barack Obama
• Not everyone's celebrating the royal wedding. Some want the monarchy abolished.
• Prince William is living that new dad life as he fights off sleep during royal function
• How to cope with Omicron anxiety when it affects your mental health

• #rateaspecies is basically Yelp reviews for zoo animals
• 15 best comedy podcasts to listen to if you need a good laugh
• 'Teacher of the year' makes a statement for Pride Month in photo with Trump
• The 'Palm Springs' memes that perfectly describe life in quarantine
• Best travel deal: Take 30% off Southwest flights
• Guy drives his Smart car straight into a store to avoid the rain
• Wells Fargo, Amazon wrestle in different ways with TikTok use among staff
• Tesla mechanics rescue a cute kitten that got stuck inside a Model X bumper
• Best Bluetooth tracker deal: Save 29% on the Tile by Life360 Essentials bundle
• The Queen is heckled as she visits London tower fire victims

• Dyson V8 Plus cordless vacuum: $120 off at Amazon
• Apple rumored to develop a medical records platform for iPhone
• Tesla Fremont plant sees spike in coronavirus 'exposure,' report says
• Why we won't be eating insects to prevent climate change
• The strangeness of Japan's decision to start openly hunting whales
• Carl Reiner's last performance is an instant tear
• New Lego NES set delivers heady vacuum tube nostalgia in brick form
• Meet White Castle's new robot chef, Flippy
• Watch how an old Venus spacecraft tumbled before crashing to Earth
• 'Louie' the 132