【Secret Confessions: Wifey’s BFF Episode 48】

How do Secret Confessions: Wifey’s BFF Episode 48I look? Just ask Amazon's new fashion-selfie-focused Amazon Echo Look.

Amazon quietly unveiled the new voice-activated, hands-free camera on Wednesday that it's pitching as the first "artificially intelligent style assistant."

SEE ALSO: Glimpse into Amazon's futuristic living spheres

Like other Echo devices, the Echo Look is voice-activated, powered by the Alexa digital assistant, and it does everything the current Alexa can do, including controlling other smart home devices and answering questions about the weather, news, and your schedule.

This Alexa, though, can also control the device's integrated camera with, "Alexa, take a photo." No more standing in front of the mirror and shooting a selfie or overextending your arm to capture an image of your blouse and skirt or pants and shirt. According to the Amazon's video, you just step back a few feet and tell Echo Look to take a full-length photo.

The 5-megapixel camera sits in the middle of a circular LED flash, and there's depth-sensing to keep the subject in focus and let you blur the background for better fashion selfies. It's pretty low-resolution, but Amazon says they optimized the camera so images can be shared easily and sent quickly to Echo Look's style checker.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

The viewfinder for your photos is your smartphone, where you see the live view, take the snapshot or grab a short video (also with voice command) so you can see your fashion choices from all sides. Naturally, you can share all these photos and video.

Amazon is also taking the whole fashion consultant thing a bit further, integrating machine learning and AI into the system with Style Check, so you can get feedback on your look without turning to your partner, spouse or friends.

You just have to try on two different outfits, or choose from previous outfit selections, as long as they're in the Echo Look system, and then let the app tell you which is a better look for you based on the AI, fashion trends and, according to Amazon, "what flatters you."

Original image has been replaced. Credit: Mashable

How the AI can assess that last bit is unclear since beauty is in the eye of the beholder.

Other features include a mic mute button, a base that mounts on a flat surface or a wall, a microphone array, and a speaker.

People already take billions of selfies each year, and the online fashion industry is exploding as well. This is a smart play to put Amazon firmly at the center of all of it, especially since Amazon already sells a fair amount of fashion on its site. It's probably only a matter of time before Amazon Echo Look is not only assessing your look, but recommending brand new fashion choices,

At $199.99, the Amazon Echo Look, which is currently available by invitation only, is one of the more expensive Echo devices. The cheapest one is the tiny, $50 Echo Dot.

---

Featured Video For You

---

Dear Topshop, stop trying to make clear plastic jeans happen. Love, the internet.

---

Topics Alexa Amazon Amazon Echo

• Science
• Deals
• Shopping
• Life
• Games
• Social Good
• Tech
• Digital Culture

• It Is Happening Again
• LeBron James, the Big Three, and Basketball Revolution
• On the Merits of Disturbing Literature
• AirPods Pro Prime Day deal: 2nd Gen at lowest price
• The Longest Miles
• Best camera deals October Prime Day: GoPro Instax, and more
• Best Prime Day robot vacuum deal: 45% off Roborock S7
• Wordle today: The answer and hints for October 11
• The Garbage Man
• On the Merits of Disturbing Literature

• A Photo Essay for National Library Week
• The Morning News Roundup for April 4, 2014
• The Morning News Roundup for April 1, 2014
• Bull City Redux by Nicole Rudick
• Electronic Musician Andrew Pekler’s Latest Album
• Read an Excerpt from Josep Pla’s The Gray Notebook
• Stupid Is by Sadie Stein
• The Morning News Roundup for April 7, 2014
• The Morning News Roundup for March 20, 2014
• On Skip Spence’s Oar

• We’re Living in “The Thick of It”
• Who Said a Public Poem Has to Cheer You Up?
• Hinge launches fund to support therapy access for LGBTQ and BIPOC daters
• NYT's The Mini crossword answers for October 11
• Beyond Belief
• The 10 best and funniest tweets of the week, including iPods and Nick Lachey
• Steve Clay on the Beginning of Granary Books
• Prime Day 2023: The 15
• The Silent Treatment
• 200+ October Prime Day deals are live right now on Amazon

• Chess in Kiev
• Furious George by Kim Beeman
• Six Sweet Hours of Arabian Nights, and Other News by Dan Piepenbring
• Best Prime Day Kindle deal: $45 off Kindle Paperwhite
• Seizing Socialism’s Moment
• Remembering Arnold Greenberg and the Complete Traveller
• Wordle today: The answer and hints for October 11
• Ernie & Me—A Soldier Falls In, and Falls Out, with Hemingway
• Festung High School
• Need a Valentine’s Day Movie? Try “I Know Where I’m Going!”