【Kali Hansa】

Snap here. Snap there. Snap everywhere — especially in stores.

Snapchat,Kali Hansa the disappearing messaging turned mobile storytelling app, released a new ad product Wednesday that is a quick swipe at Facebook's big offer to advertisers and retailers: online to offline conversions.

SEE ALSO: A millennial reports from the NYSE floor on Snapchat's IPO day

That's jargon for Snapchat's pitch to help retailers get more products off their shelves and prove to them that ads on Snap helped create the magic behind those sales.

The feature, released out of beta, is called "Snap to Store." Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages of Snapchatters use the app at particular venues:

• 80% at a restaurant

• 66% at a shopping mall

• 50% at a gym

• 49% at an airport

Wendy's was one of Snapchat's early beta testers, along with 7-Eleven and Paramount Pictures.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Wendy's created sponsored geofilters in its U.S. stores that promoted the Jalapeño Fresco Chicken Sandwich. According to Snapchat's internal data (that is verified by third-party platforms), the geofilter drove 42,000 visitors to a Wendy’s within seven days of viewing it.

The restaurant was pretty damn happy about it. "Foot traffic into our restaurants is the best measurement of short-term sales success for any program. ‘Snap to Store’ is a big win for Wendy's for this reason — we want more ad tech like this," Brandon Rhoten, Wendy’s head of advertising, digital/social and media, said in a statement.

Snap is releasing a dashboard for advertisers that shows the number of Snapchat users who saw the ad campaign and the number of Snapchat users who visited the desired location. Snap also breaks down the data by gender, age, state and what product they used (lens or geofilter).

Original image has been replaced. Credit: Mashable

In the future, Snap plans to bucket these users into more categories for advertisers such as by interests. These can be determined based on what content users look at on Discover and Our Stories. For example, if you're a loyal reader of Mashable's Discover channel, you probably like technology.

Snap also plans to expand these so-called lifestyle categories by integrating location data. Snapchat can determine whether you're a frequent department store shopper or if you're a travel or fitness enthusiast based on where you snap and what geofilters you use.

Sounds like a lot of data and targeting — something that Snapchat CEO Evan Spiegel has preached he is quite cautious over. Snapchat cautioned in their release notes that the company is dedicated to protecting users' privacy. Snap does not share location information with advertisers, and Snapchat users can also opt-out of any location-based targeting by turning off location services.

Unlike other apps (*cough* Facebook and Uber *cough*), Snapchat does not track users' location when the app is not open. There is no background listening.

---

Featured Video For You

---

Here's United Airlines' adjusted 2017 pre-flight safety speech

---

Topics Facebook Snapchat Social Media Advertising

• Deals
• Life
• Social Good
• Digital Culture
• Shopping
• Games
• Entertainment
• Tech

• Big-League Bluster
• Ouija Board as Literary Biography
• Ursula K. Le Guin: How I Started Writing
• The Story in the Shadows: An Interview with Sjón
• Trump's new tariff plan spares some smartphones, laptops
• A Kaleidoscopic Encyclopedia from the Fourteenth Century
• Banned Books Week: Snorri the Seal
• Westworld: Where Nothing Can Go Worng
• 'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
• Staff Picks: Nicholson Baker, Alex Prager, Gary Panter

• Melissa McCarthy is casually cruising through Midtown on Sean Spicer's podium
• Pharmacies become safe spaces for domestic abuse survivors during coronavirus pandemic
• Tumblr's new mental health initiative provides tools and support during coronavirus pandemic
• Gig workers who need cash: This coronavirus emergency fund can help
• Netflix's 'Hollywood' is a fairy tale where all the grit is glitter
• Gina Martin on the power of activism and how she made upskirting illegal
• NASA releases the winning photos of Tournament Earth
• Why should we care about prime numbers?
• Apple and Amazon: Rivals that are maybe starting to play nice
• The 16 most exciting movies and series coming to Netflix this summer

• SpaceX's Starlink satellite launch in pictures
• Elena Ferrante Doxxed by Some Guy Whose Name I Won’t Use
• The Impasse Ronsin, the Most Artistic Alley in Paris
• Look: Eight Paintings by Caitlin Keogh
• NYT Connections hints and answers for April 26: Tips to solve 'Connections' #685.
• How a Book About Chinatown Made Me Remember My First New York Date
• The Prescience of Aldous Huxley
• The Sad Story of the Nakagin Capsule Tower
• Best rope light deal: Save 25% on Lepro N1 AI Smart RGB LED Strip Lights
• Women at Work: Irina Reyn and Emily Barton in Conversation

• Gods of War
• Adam Reads ‘The Guide to Western Birds’
• Bare Shouldered Beauty: Suellen Rocca’s Art from the Sixties
• Beauty Marks: On Pre
• Apple is reportedly still working on smart glasses of some kind
• Love Poems from the Fourteenth Century
• Dipping Into the Nieve and Innen Zine Library
• The Lost Art of Goofy Election Merchandise
• NYT Connections hints and answers for May 10: Tips to solve 'Connections' #699.
• Father Daniel Berrigan: Poet, Priest, Prophet