The Esther StuderFlorida Democratic Party is celebrating Father's Day this weekend by reminiscing about the awful things Donald Trump has said about women over the years.
In a series of four attack ads, the group spotlights some of the unsavory comments the presumptive Republican presidential nominee has said on the record about parenting and family life in various interviews and media appearances.
SEE ALSO: One year later: A look at the headlines at the start of Donald Trump's campaignFramed as a series of parenting tips from Trump, the spots are made to look like 1950's-era commercials in an attempt to paint Trump's opinions on traditional household roles and treatment of women as antiquated and backwards.
"As Donald says, you've got to treat women like shit," an upbeat narrator says in probably the most brutal ad of the bunch.
The words are spoken over what looks like decades-old home video footage of a young man awkwardly manhandling a clearly uninterested woman as both smile.
The quote used here was taken from a 1992 New York magazine profile in which Trump allegedly told his friend, "You have to treat 'em like shit," in reference to women.
The other three ads have Trump going "through the roof" if dinner's not ready when he gets home, bragging about a "beautiful piece of ass" and advising fathers to neglect their kids -- all pulled mostly word-for-word from years of the Donald's ruminations in the media.
"Donald Trump demonstrates a bizarre commitment to a retro mindset, including his ideas on women," said Gerard Bush, the creative director behind the ads.
"We placed Donald Trump’s own words squarely within the context of the 1950’s, an era in which he seems to romanticize – a time when America wasn't so great, for just about every imaginable minority group in this country," Bush added.
It's not the first time Trump's opponents have taken this particular tact. Another attack ad from a conservative PAC earlier this year had women recite some of Trump's various insults against women to the camera, including some of the same quotes.
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