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You may have sex video categoriesstopped noticing it, but the logo of Amazon's mobile app hasn't changed in ages — it simply said "Amazon" over a blue shopping cart on a white background, and it wasn't exactly modern.

Now, The Verge noticed that the company has a new, more colorful, and frankly just plain nicer "smiley" logo. It's not yet live everywhere, but it's visible in a few places, such as the Amazon app page on Apple's UK App Store.

Credit: screenshot: apple / amazon

The new icon has only three elements: Amazon's smile logo, a blue "haircut" and a brown background, all obvious nods to Amazon's shipping boxes (below).

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Credit: amazon SEE ALSO: Amazon's overdue Fire TV facelift mostly cleans up its old mess

As you can see below, Amazon's app for Android still sports the ole' shopping cart icon, but that will probably change soon.

Credit: screenshot: google / amazon

Regardless of what you think of the new design, it'll certainly be easier to notice among other apps, whose icons often consist of thingies on a white background (we're looking at you, Google).

Related Video: Andrew Yang thinks Big Tech and capitalism need to be reined in ASAP

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