【The Lust (2020) AMZN Hindi Short Film】

LONDON -- A tweet from an official British Gas Twitter account using the #RipDB hashtag has drummed up anger on The Lust (2020) AMZN Hindi Short Filmsocial media.

SEE ALSO: The 9 most cringeworthy brand fails of 2016

The tweet, which was sent out in the early hours of Tuesday morning -- a year to the day that David Bowie passed away -- has received criticism from people who saw it as an attempt to "hijack" a hashtag for the sake of marketing.

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Here's the original tweet:

Original image has been replaced. Credit: Mashable

The responses were not good.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

At the time of writing, the tweet is still live, and the British Gas Help account has been responding to people to apologise for any offence caused.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Mashablehas reached out to British Gas and we will update this article when we receive a response.

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