【erotice affixiation】

Ivan Chermayeff mightn't have erotice affixiationbeen a household name, but his work certainly was.

Born in London, the American graphic designer died on Saturday, aged 85. With a career spanning six decades, Chermayeff's legacy varies between poster art, illustration, sculpture and collage.

SEE ALSO: A design studio is reducing a city's plastic waste by using it to print street furniture.

It's his logo designs, however, that people all over the world will instantly recognize.

In 1957, Chermayeff set up a design firm alongside collaborator Tom Geismar, where they designed graphic identities for a range of governmental and commercial organizations.

Chermayeff designed now iconic logos for Showtime, HarperCollins, the Smithsonian Institution, Pan Am and the Museum of Contemporary Art in Los Angeles.

Original image has been replaced. Credit: Mashable

His firm, now named Chermayeff & Geismar & Haviv, was behind the design of logos for Mobil, Chase Bank, NBC, National Geographic, PBS, the Environmental Protection Agency, the Museum of Modern Art, and numerous others. It's safe to say you've come across their work.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"Ivan was a brilliant designer and illustrator, with a vibrant personal style that reflected joy, intelligence and wit," Geismar said in a statement.

"He loved surprise, large-scale objects, and the color red. For over 60 years, Ivan and I have enjoyed a partnership, to which we each brought complementary talents, in an alliance cemented by shared values and mutual respect. Ivan's contribution to the field of design will remain unsurpassed."

Chermayeff and his collaborators are significantly responsible for what corporate America looks like today.

Chermayeff and his collaborators are significantly responsible for what corporate America looks like today, with simple and effective images that stand the test of time.

"There are different answers as to what makes a good logo," Chermayeff said in a interview at the University of Texas at Arlington in 2015.

"They should be very simple. Appropriate for the audience. It is usually a two month process to get to that point but it should look like it took five minutes. It has to be understandable and hold its own."

While his logo designs are famed across the globe, New Yorkers in particular will recognise Chermayeff's massive red sculpture that sits at the front of 9 West 57th Street. His illustrations and posters have graced the pages of the New York Timesand books, such as Kurt Vonnegut's Sun Moon Star.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Chermayeff is survived by his four children, five grandchildren, and one great-grandchild.

---

Featured Video For You

---

This Lego-style stadium will be made out of shipping containers

---

• Tech
• Shopping
• Games
• Digital Culture
• Deals
• Life
• Science
• Entertainment

• Parental Controls: How to Lock Down Your Kids' iOS Devices
• Video games should be used to teach sex ed
• Silicon Valley’s hottest job is styling helpless tech execs
• Video games should be used to teach sex ed
• Use Gmail Offline and Enable Email Scheduling & Snoozing
• BBC breaks down investigation into a mass killing in viral Twitter thread
• Hold up, how are these twinsies photos of Beyoncé and Blue Ivy real?
• Even the Arctic’s oldest, toughest ice has been hit hard in 2018
• Best rope light deal: Save 25% on Lepro N1 AI Smart RGB LED Strip Lights
• Fisherman captures footage of epic battle between hammerhead and tiger shark

• Whole Foods now makes less money, but Amazon doesn't care
• Uber just released the ultimate millennial credit card
• Eminem might have just given us the best album rollout of 2017
• Apple's iPhone X pre
• iPhone X price guide: Apple versus AT&T, Verizon, T
• How refugee parents use Facebook and WhatsApp to teach kids new skills
• Selma Blair and Rachel McAdams share upsetting James Toback stories
• 'Stranger Things 2' is up on Netflix and there have been some strong Twitter reactions
• Indie game dares to talk about death in a way few others have
• Will robots steal your job? No, but you still have to adapt.

• How to Merge and Remove Duplicate Contacts in Android
• Microsoft announces Cortana Skills Kit for Enterprise
• President Obama loved Michelle's DNC speech even more than you did
• Some pranksters dumped a 1.7 metre crocodile in a 16
• Climate change turns large green sea turtle population female
• Former Facebook content moderator sues company for giving her PTSD
• Belkin's new wireless dock is almost like AirPower
• Sarah Silverman goes off script, majorly calls out Bernie supporters
• Today's Hurdle hints and answers for April 17, 2025
• Twitter has a strong message for Bernie Bros who think Trump and Hillary are the same

• Against Fear
• 'Fortnite' cross
• Google search doesn't have political bias, CEO says in internal memo
• Disney fixes princess in 'Wreck
• NYT mini crossword answers for May 9, 2025
• This stunning photo exhibition showcases the beauty of Sikhs and turbans
• Some pranksters dumped a 1.7 metre crocodile in a 16
• Bernie Sanders hits Donald Trump with sick bern on Twitter
• Study trains Port Jackson sharks to respond to jazz music
• BTS challenges Jimmy Fallon to the ultimate 'Fortnite' dance