【X-Deal (2011)】

What's a dollar store worth?X-Deal (2011) $30 million.

Hollar, a startup trying to bring the dollar store online, raised $30 million in its second major round of funding. The Series B round was led by Kleiner Perkins Caufield & Beyers, an early investor in Amazon.

The online marketplace had already raised $12 million in a Series A round. This round brings its total funding to $47.5 million.

---

You May Also Like

---

---

SEE ALSO: Instagram wants you to shop in its app

That's a lot of money for a site whose listed goods start at $2.

Hollar, which was founded a year ago, sells toys and other fun dollar store products through a website as well as iOS and Anroid apps. The site offers the experience of browsing in a dollar store and finding random products that you didn't know you wanted.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

You can get a unicorn pillow pet for $5, a scoop for single servings of cereal for $2, nail polish for $3 or Star Wars playdoh for $6. Prices generally range from $2 to $10.

Original image has been replaced. Credit: Mashable

Hollar offers free shipping for orders over $25 and requires a minimum order of $10.

SEE ALSO: Amazon's biggest rival just recruited Kobe Bryant to help get your holiday shopping

“We started Hollar to build on the success of the dollar store industry and this opportunity gives us the ability to continue innovating and aggressively grow the business,” CEO David Yeom said in a statement. “Through initiatives like a personalized online shopping experience and expansion into a marketplace offering, Hollar is spreading the unexpected delight of extreme deal retail and changing the way consumers discover deals and stretch their budgets.”

E-commerce platforms like Amazon and eBay certainly sell dollar store products, but they often get buried among the flashier items. Hollar instead is making the junk purchase the focus of its store. And investors are betting big on the idea.

“In an industry that is continuing to double down on their brick and mortar presence, Hollar’s rapid growth is showing that consumers also want an online dollar store alternative,” Kleiner Perkins general partner Eric Feng said in a statement. “Hollar is primed to revolutionize the extreme value segment of retail."

• Deals
• Social Good
• Games
• Shopping
• Entertainment
• Digital Culture
• Tech
• Science

• Best soundbar deal: Save $300 on the Sonos Arc
• #JonathanFranzenHates, Nabokoving, and Other News
• Google's Magic Editor will use generative AI to make up for your bad photo skills
• John Berryman’s “Dream Song #14” by Jana Prikryl
• Best robot vacuum deal: Save $200 on Eufy X10 Pro Omni robot vacuum
• Emma Larkin, Bangkok by Matteo Pericoli
• Google I/O 2023: WhatsApp is coming to WearOS
• '10 MacBooks' hacker returns to Twitter, steals actor LeVar Burton's account
• Gods of War
• Google I/O 2023: New Gmail AI feature will soon write entire emails for you. How it works.

• Apple is teaming up with Goldman Sachs to launch a credit card later this year
• Nike's new app
• Amazon to add 120,000 seasonal workers to handle your holiday shopping
• Someone secretly taped Kim K after robbery, and her lawyers are pissed
• Catch all those green lights with Audi's connected car
• Samsung unveils 'Instagram mode' for Galaxy S10 camera
• Fan asks for Maisie Williams and Sophie Turner selfie and gets so much more
• This J.K. Rowling tweet about Trump really has it all, including space boobs
• 'Anthem' review: BioWare's dance with 'Destiny' has a rough start
• 5 apps to help anyone better manage their mental health

• Stablecoin bill advances in U.S. Senate as Trump critics call to end his crypto dealings
• The Fetish by Vanessa Blakeslee
• 'I have a joke' is Twitter's newest meme you can't escape
• Staff Picks: The Kid, ‘Reading for My Life’ by The Paris Review
• Best vacuum mop combo deal: Save $140 on the Tineco Floor One S5
• At Google I/O 2023, Search gets an AI overhaul
• 'The Muppets Mayhem' reveals Animal's origin story
• '10 MacBooks' hacker returns to Twitter, steals actor LeVar Burton's account
• The 10 Most Anticipated PC Games of 2016
• 'Quordle' today: See each 'Quordle' answer and hints for May 10

• NYT mini crossword answers for May 9, 2025
• Haunted TikTok is the next evolution of internet horror
• Win Two Free Tickets to ‘Seminar’ by Sadie Stein
• Twitter's encrypted DMs are here, but they have many flaws
• 10 Tech Predictions for 2017
• Staff Picks: The Kid, ‘Reading for My Life’ by The Paris Review
• Hocus Pocus by Margaret Eby
• Google Bard announcement: Text
• 'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
• Coronavirus infects bear cam rangers in remote Alaska national park